How Emma nailed her new business plan

Emma is starting a new business called “My Baby Sleep Coach”. It is a fantastic new venture. Today we worked on her business plan.

This is how she describes her business purpose. “I aim to work in partnership with my clients to help them identify achievable and realistic solutions to their baby’s sleep difficulties so that they feel fully confident to make effective changes, and because parent and baby relationships should not be damaged by the stress and anguish caused by sleep disturbance.”

As someone who remembers those sleep disturbed nights (OK I admit it, my wife did the lionesses’ share) I think Emma is uniquely positioned to offer mums something genuinely life changing.

Using my Ready? Plan. Grow! approach we worked on her vision, purpose, pitch, customer journey, products and services, pricing, pains and gains, ideal customers and channels to market. In short we created her business plan basics. It was a pretty intensive, but really productive 5 hours!

Here’s what Emma thought of the whole process. Check out the link to her Facebook page, and her full video on her vision, purpose and approach.