Our approach to creating future-proof business growth is a called Ready > Plan > Grow > which is built on decades of helping businesses to scale up their businesses when they are experiencing one of three typical growth challenges.
What do you mean by future-proof business growth?
To get growing and keep growing, you need to future-proof your business. A future-proof business has healthy revenues, with good profits. It is an enjoyable place to work. It feels insulated from the uncertainties of the current business climate. But most of all it has a healthy, sustainable business system. And in these challenging times, future-proof business growth comes from leveraging modern technologies to ensure that you can keep your people connected and motivated where ever they might be working in the world, at home, or in the office.
The key to success is focusing on the right things that drive revenue and profit growth in your business and in turn, enabling these in the most effective way with a clear, achievable plan. This will create success after success – and future-proof business growth – that just keeps getting better and better.
Ready > Plan > Grow >
Our three-step Ready > Plan > Grow > approach gives you:
- Significantly increased sales and reduced costs.
- Insight into what is helping or holding back your growth.
- A clear action plan to achieve life-changing improvements.
- Practical approaches and support to make the changes and future-proof your business.
Ask yourself these questions:
- Are we all clear on where our business is headed?
- Do we get the best out of each other as a team?
- Will our systems and processes help us to scale?
- Is our product and service portfolio working as well as it should?
- Do we nurture our prospects, converting them into loyal customers?
You can create future-proof business growth right now, by recognising that there is a clear chain of activities that drive your customer numbers, how much they spend, how often, and what they spend it on, thus growing your revenue and profits. In turn, you start to create a business that is more profitable and enjoyable for you and your team.
Our key learning, from more than 20 years of growing businesses (our own and our clients), is that great results come from a relatively small set of growth drivers, that succeed or fail based on the effectiveness of a number of enablers.
Enablers x Drivers = Results
These enablers are Purpose, People, Performance, Product, and Prospects.
Is your business purposeful?
When you, your team, and your customers are clear on the overriding purpose of your business, and you have a clear and shared strategy to achieve it, you have taken the first step on the road to future-proof business growth. A clear purpose guides your team in making better decisions. It attracts great talent and enables your future-proof business growth. The purpose is also a critical building block for growth culture.
Are your people enabling growth?
Business owners and leaders often grapple with questions such as should I recruit or develop the people I have? Once you understand which skills and behaviours are enabling growth, then you can make informed decisions about your people in order to future proof business growth. Many businesses are sitting on gold-mine of potential that can be released by engaging your people and building the unique qualities of your culture.
Are your processes performing?
Your processes and systems deliver value (in the form of products and services) to your customers. When you understand whether they make it easier for your customers to buy from you, then you can make improvements. When you’re clear on the extent they are helping your staff to do their jobs better, you can make changes and if necessary, leverage technologies to make your processes work more efficiently and effectively. A critical process to consider is how you manage performance in your business.
Will your product/service portfolio naturally encourage more sales?
Having the right hierarchy of products and services, including free products and services that build trust and allow prospects to try out your services (or learn more about them) is crucial in driving growth.
Are you looking after your prospects and turning them into customers?
And once they are customers are you looking after them at every stage of their involvement with you? Many businesses constantly focus on “filling the funnel” that is generating new prospects. Converting your existing leads and looking after your existing customers to increase their spending with you can be much more effective than filling the funnel.
We have taken years of big-company consulting experience and turned it into a structured approach to address these questions and more. Why not assess your own potential for future-proof growth with our diagnostics, or learn with us by reviewing our articles.